New to the market, Sean John Wheels:
So whose in for some Sean John Wheels?:roll:Associated Press said:KANSAS CITY, Mo. -- Sean "P. Diddy" Combs has made his mark as a hip-hop musician, Broadway actor and fashion designer.
Now, the former Puff Daddy is going into the auto parts business -- and it's all about the wheels.
Combs is joining forces with a Kansas City manufacturer to produce a new line of custom, precision-forged aluminum rims for sports trucks, luxury SUVs and high-end American- and German-made automobiles.
The 50-50 joint venture between Combs' Bad Boy Worldwide Entertainment Group and Kansas City's Weld Wheel Industries was announced at the New York International Auto Show.
SJC Wheels will produce and sell "Sean John Wheels," named for the entertainer. They hit stores next month, retailing at between $700 and $3,000 each.
Combs said, "Wheels have become a fashion statement -- a badge of taste and style."
He said his line of Sean John Wheels will deliver sophisticated design with the best quality production.
Partner Greg Weld, the founding president and chief executive of Weld Wheel, said Combs had told him he'd show him how to "bring some sexy" to the wheel business.
Weld Wheel Industries said the deal will make them more high-profile in the crucial urban market.