There is a good tech note on the NGK web site about sparkplugs, and what the appearance of the electrode and insulator means. Complete with diagrams, pictures, and a good explanation. Page 3 of the following document:
http://www.ngksparkplugs.com/techinfo/spark_plugs/techtips.asp?nav=31000&country=US
http://www.ngksparkplugs.com/techinfo/spark_plugs/techtips.asp?nav=31000&country=US