Product placement SAAB
Hi,
I'm preparing a book chapter on 'Product placement of SAAB cars in movies', due by September 2023. I'm looking for information about contractual clauses imposed by USA - or any other country's - advertising agencies having dealt with original SAAB or GM/SAAB cars with regard to product placement (nowadays: embedded marketing) in movies. Any information, tip, or contact would be welcomed. Many thanks.
Best, Kamiel
I'm preparing a book chapter on 'Product placement of SAAB cars in movies', due by September 2023. I'm looking for information about contractual clauses imposed by USA - or any other country's - advertising agencies having dealt with original SAAB or GM/SAAB cars with regard to product placement (nowadays: embedded marketing) in movies. Any information, tip, or contact would be welcomed. Many thanks.
Best, Kamiel
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1 - 1 of 1 Posts
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