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From AutoBlog :

GM is considering a hiatus from in-game advertising during the next Super Bowl. With no new cars or launches, there would be no reason to spend the $2.6+ million necessary for thirty seconds of air time during the big game.

Quick, someone hurry and tell GM about the Saab 9-3 and the Turbo X!
 

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sbachmeier said:
From AutoBlog :

GM is considering a hiatus from in-game advertising during the next Super Bowl. With no new cars or launches, there would be no reason to spend the $2.6+ million necessary for thirty seconds of air time during the big game.

Quick, someone hurry and tell GM about the Saab 9-3 and the Turbo X!
$2.6m to advertise a car with a production run of 4000, of which 2000 are coming to the US. Thats $1300 a car for an advert.
 

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SMHarman said:
$2.6m to advertise a car with a production run of 4000, of which 2000 are coming to the US. Thats $1300 a car for an advert.
^^ True, but that might draw the necessary customers into dealerships. And from then on, they can be Linears, Aeros, or whatever is being offered :cool:
 

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SMHarman said:
$2.6m to advertise a car with a production run of 4000, of which 2000 are coming to the US. Thats $1300 a car for an advert.
But add in the 'halo' effect on the rest of the range and the possibility of doing a Clio Williams (where they had so much interest that a short run model became a full run high seller).

But you're probably right :(
 

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SMHarman said:
Thats $1300 a car for an advert.
And that's still cheaper than the ~$5000 incentive they are running right now. So for $1300/car you get a wider audience that will hopefully log on to your website or stop into your dealerships to look.

I'm not saying they should advertise on the Super Bowl but they should at least be increasing adverts on more popular programming for a season.
 

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It is also for one advert, how many did they buy last year. It felt like every break you saw the flying fleet, with the number of breaks in that game whats that? 10-12 of them? So 26m not 2.6m.

Does the SB work better for selling American products, you know American sport, american products?
 

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is this car not just the current 9-3 painted in black with a few extra toys and a body kit?


oooooooo, limited production run. $10 says we will see this car in dealer lots with huge price reductions just like all the other Saabs.
 

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I honestly don't remember ever seeing a saab ad, except once, which was a local ad for a local dealership that was very bootleg. They probably got desperate because saab usa wasn't doing anything in our area...
 

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TheRedBaron said:
I honestly don't remember ever seeing a saab ad, except once, which was a local ad for a local dealership that was very bootleg. They probably got desperate because saab usa wasn't doing anything in our area...
LOL.....Saab targeted its advertising for the past two years to outdoorsy types with a high interest in fitness and equally high disposable income.

They basically blanketed the Versus network (formerly Outdoor Life Network) and ran commercials several times per hour during shows like the Tour de France, Ironman Triathalon, and similar ....
 

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woywitka said:
is this car not just the current 9-3 painted in black with a few extra toys and a body kit?
A valid point....

The suspension is slightly lower and stiffer, and there are a few more horses under the hood than other models, and there's a distinctive paint color and body kit used to distinguish it from other models that aren't limited production....




Holy Time Warp, Batman! ....Sounds like the SPG, eh?


oooooooo, limited production run. $10 says we will see this car in dealer lots with huge price reductions just like all the other Saabs.
LOL! Then make sure to buy one and help support the ongoing life of the company.
 

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mike saunders said:
A valid point....

The suspension is slightly lower and stiffer, and there are a few more horses under the hood than other models, and there's a distinctive paint color and body kit used to distinguish it from other models that aren't limited production....




Holy Time Warp, Batman! ....Sounds like the SPG, eh?




LOL! Then make sure to buy one and help support the ongoing life of the company.
Supporting the company now is like trying to stop global warming.

The SPG didn't even have any extra horses, but it had a very defined look from the rest fo the line.

The SPG was produced in smaller numbers if memory serves correct. Here in Canada SPG's can be insured as true collectors according to our Government Insurance company because of their rarity and desireability.

Lets not foreget that the SPG was not a Vauhall with Saab badges, it was its own breed! Regardless of what "people" think, the SPG is one of the most followed Saabs in history. It might not have been very good off the line, or go around corners like todays cars, but it was and is still fun and draws a crowd. My buddy can't get out of the parking lots some days when his SPG is washed up, it just lures people like CRAZY!

What on earth does the SPG have to do with this anyways?

THe point is that the Aero X doesn't deserve the attention of superbowl advertising because of the lack of popularity for GM cars at the moment. We haven't seen a new "Saab" since the 97-x.
 

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Valid arguements from both, but I am siding with Saunders. Although I do like the SPG(not as much as airflow/carlson though), I don't really see either as a truly different car. I am going to wait to upgrade when the aero gets 280hp and xwd. What saab should do here is come out with a STi style(but not as boyracer in styling)sport model that is truly different. I'm picturing the 320hp we thought we were waiting for, and a two door that is somewhat of a hybrid between the new 9-3 but with a GM900/9-3 hatchback. You blend those cars into one, and you would have a good looking sport hatch that would bring back/keep loyal fans, and take some market share from the GTi crowd.
 

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sigh.


woywitka said:
The SPG didn't even have any extra horses, but it had a very defined look from the rest fo the line.
From Saab's 1988 literature:
"The 900 Turbo with Special Performance Group, or more simply, the SPG, is the ultimate Saab Turbo, combining additional performance with a unique aero look, further enhancing the Saab 900's aerodynamic styling.ce from a 900 Turbo.

The SPG's special light-alloy wheels, aerodynamic lower body fairings and fog lights tell you that this is a slightly different Saab Turbo. The SPG package includes a standard leather interior.

Under the hood, the four-cylinder, DOHC, 16-valve turbo engine features a recalibrated engine management system, which ups the standard 160 bhp to 165 bhp and provides an additional 7 ft/lbs. of torque.

The SPC's recalibrated and lowered suspension and high-speed rated radial tires provide better handling characteristics for spirited performance. "





Lets not foreget that the SPG was not a Vauhall with Saab badges, it was its own breed!
It was a Saab 900 with a tighter suspension, a few more ponies and a distinctive body kit...using a drivetrain layout basically unchanged from the mid 70s.


THe point is that the Aero X doesn't deserve the attention of superbowl advertising because of the lack of popularity for GM cars at the moment. We haven't seen a new "Saab" since the 97-x.
Still trying to figure out your rationale for this statement, but I'm stumped. :D

What facet of novelty escapes you: that the Aero X has one of the most advanced all-wheel-drive system currently available in production cars, or the fact that this is the first AWD in Saab's history?


 

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woywitka said:
THe point is that the Aero X doesn't deserve the attention of superbowl advertising because of the lack of popularity for GM cars at the moment. We haven't seen a new "Saab" since the 97-x.
The point is that this car ushers in a new drivetrain that literally takes the company to another level. Although we all love Saabs on this site, few could argue that lately the company has been lagging behind its counterparts, and this new system is going to bring a lot of people to saab. Even if superbowl viewers aren't in the market for a new car, the world needs to know that Saab just stepped up their game and deserve more attention.
 

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mike saunders said:
sigh.






From Saab's 1988 literature:
"The 900 Turbo with Special Performance Group, or more simply, the SPG, is the ultimate Saab Turbo, combining additional performance with a unique aero look, further enhancing the Saab 900's aerodynamic styling.ce from a 900 Turbo.


The SPG's special light-alloy wheels, aerodynamic lower body fairings and fog lights tell you that this is a slightly different Saab Turbo. The SPG package includes a standard leather interior.

Under the hood, the four-cylinder, DOHC, 16-valve turbo engine features a recalibrated engine management system, which ups the standard 160 bhp to 165 bhp and provides an additional 7 ft/lbs. of torque.

The SPC's recalibrated and lowered suspension and high-speed rated radial tires provide better handling characteristics for spirited performance. "








It was a Saab 900 with a tighter suspension, a few more ponies and a distinctive body kit...using a drivetrain layout basically unchanged from the mid 70s.




Still trying to figure out your rationale for this statement, but I'm stumped. :D

What facet of novelty escapes you: that the Aero X has one of the most advanced all-wheel-drive system currently available in production cars, or the fact that this is the first AWD in Saab's history?


nope, not exactly.

The SPG was not fitted until 1991 with the red box APC as standard, it just got the good old standard black one. There are no different parts listed under the hood, so I can't see how 5hp was pushed out :confused:

The red box with a 2.8bar FPR was fitted to some cars including the SPG. On Canadian spec cars the SPG was rated as teh same in term of power output according to my 1987 brochure.

The Saab 92-X was the first "Saab" with AWD.;)

What is with the Wethers? Another failed joke from MIke Saunders.

SIGH

grow up bud, ok:cool:
 

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wow....I'm citing official Saab literature and you're saying that the company itself was wrong. Well, then....jeepers... I guess you better run and tell Saab that their quoted output figures for their former halo car have been wrong all these years! :lol: Such sloppiness shall not stand!

woywitka said:
nope, not exactly.

The SPG was not fitted until 1991 with the red box APC as standard, it just got the good old standard black one. There are no different parts listed under the hood, so I can't see how 5hp was pushed out :confused:
Different turbo, a water-cooled Garrett, thus the difference.

The red box with a 2.8bar FPR was fitted to some cars including the SPG. On Canadian spec cars the SPG was rated as teh same in term of power output according to my 1987 brochure.
Output changed in 1988 in US market -- which is why the literature cited the change from 160 hp to 165 -- and again in 1989 or 90 to something like 170 hp.



The Saab 92-X was the first "Saab" with AWD.;)
A fair point.

What is with the Wethers? Another failed joke from MIke Saunders.

SIGH

grow up bud, ok:cool:

OK.








 

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So what is the advertising like for Saab in the US? The selling's been pretty strong in the UK for the new 9-3. Numerous adverts on the major TV networks, loads of billboards and plenty in the papers.

Incidentally, for UK'ers what is that sneering voiceover guy all about? "Performance. Scandinaaaavian style"
 

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Mike and Woy -

The spg got the redbox in later years, but it was also higher hp than the regular 900t's for a few years before that. But yes, when it first came out, it had the regular apc box of that time.

SAAB 900 Turbo

Box number - year model - car model
9353657 -1982 8V 145hp
9353665 -1982 8V Cat
9358342 1983-1985 8V
9358359 1983-1985 8V Cat
7509961 1984 16V 175hp
7521818 1985 16V 175hp
7521826 1985 16V Cat 160hp
7524119 1986-1989 8V
7567704 1986-1989 8V Cat
7524127 1986-1993 16V 175hp w/o Cat / 87-89 Aero(SPG) US,CA 165hp Cat
7524135 1986 16V Cat 160hp
7566599 1987-1993 16V Cat 160hp
9119330 1989-1993 16V (157hp/116Kw) BE
8857427 1990-1991 Aero(SPG) 175hp US,CA
7583172 1990-1993 16V Cat 175hp
4393971 1990-1993 185hp/136Kw
 

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IronJoe is here. with knowledge. outta the way.


The original SPG had no performance change from the 900t, 160HP. 85-86

In 87 they tweaked the BLACK apc box for 165hp, ran til 89. H20 turbo had nothing to do with it as the 87 was not watercooled, and the 88 was with identical HP/TQ.

In 1990 we got the mitsu turbo and 175hp.

redbox was part of a FACTORY TUNING KIT which included a modified dist capsule and 2.8bar FPR to get 185hp. These parts were fitted as stock to the comm. edition turbos (1993 hatch, 1994 CV).

All clear now?
 

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IronJoe said:
IronJoe is here. with knowledge. outta the way.


The original SPG had no performance change from the 900t, 160HP. 85-86

In 87 they tweaked the BLACK apc box for 165hp, ran til 89. H20 turbo had nothing to do with it as the 87 was not watercooled, and the 88 was with identical HP/TQ.

In 1990 we got the mitsu turbo and 175hp.

redbox was part of a FACTORY TUNING KIT which included a modified dist capsule and 2.8bar FPR to get 185hp. These parts were fitted as stock to the comm. edition turbos (1993 hatch, 1994 CV).

All clear now?
Don't be jelous cause baron got the best.
 
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