9-7X, Saab's First SUV, Stars in "ten" Fashion Show
HOLLYWOOD, Calif. – The all-new Saab 9-7X takes to the runway this week as part of the fourth annual “ten” fashion show. The 9-7X joins several other GM products at what has become a must-attend event for Hollywood’s entertainment industry luminaries.
The charity-driven event will showcase top celebrities wearing the latest fashions paired with stylish cars and trucks. The event will highlight current concept cars and production vehicles as they are revealed to an audience of Hollywood's elite in a runway show on February 22 on the corner of Hollywood and Vine.
Oscar Nominee Catalina Sandino Moreno and Golden Globe winner and Oscar nominee, Jamie Foxx, will model in the show. Combining fashion, automotive design, and top entertainment, the charity-driven event will also include celebrities, sports figures and rock stars including four-time NASCAR champion, Jeff Gordon, Red Hot Chili Pepper's lead singer, Anthony Kiedis, Emmy nominee Amber Tamblyn, Hilary and Haylie Duff and a performance by Grammy winner Kanye West. The 9-7X goes on sale in the United States this spring with very attractive pricing. Saab’s first-ever SUV will come in two models: the Linear, priced at $38,990.00 and the Arc, priced at $40,990.00. Both MSRP’s include a $720.00 destination charge.
The 9-7X SUV is just one part of the most aggressive product development offensive in Saab’s 57-year history. It joins the 9-3 Sport Sedan and Convertible, the 9-5 Sedan and SportWagon and the all-wheel drive 9-2X, as well as the upcoming all-new Saab 9-3 SportCombi and the 250-hp 2.8V6 Turbo, which will become available in all 9-3 Aero models later this year.
The 9-7X Linear features standard all-wheel drive, leather-appointed heated front seats, 18-inch alloy wheels, side-curtain airbags, integrated roof rails, OnStar, XM Satellite Radio, 6-CD Bose audio system and a choice between a moonroof or a rear-DVD entertainment system.
It is powered by an in-line 6-cylinder engine that makes 275 hp and 275 lb.-ft. of torque. The 9-7X Arc adds xenon headlamps, adjustable pedals, headlamp washers and a 300-hp/330 lb.-ft. V8.
The 9-7X continues Saab’s tradition of a ****pit-inspired instrument panel with its signature sliding-plate vents, in-dash cupholder and center console-mounted ignition. The Saab 9-7X can be ordered in Obsidian Black, Titanium Silver and Ocean Blue.
Saab is making the 9-7X SUV even more attractive with a limited special offer. By registering before March 31, 2005, customers who purchase or lease a 2005 9-7X will get three years of free OnStar “Safe & Sound” and XM Satellite Radio service, a $700.00 value. In addition, current Saab drivers whose leases expire in February, March or April will qualify for a lease extension of up to six months to enable them to take delivery of a new 2005 9-7X.
Saab will target potential customers with a direct mail campaign by the end of February 2005. This mailing will direct prospects to the Saab 9-7X website, www.saab97Xsuv.com. Once customers have registered at this website, they will automatically receive the additional free services once they take delivery of their 2005 9-7X. Interested customers can go directly to the website even if they did not receive the mailing from Saab.
“The 9-7X joins the Saab lineup at the right time because the demand for premium midsize SUV’s is strong,” said Debra Kelly-Ennis, President and COO of Saab USA. “About forty percent of current Saab owners already have an SUV of another make in their garage, while nearly 30 percent of Saab owners have left the brand for an SUV in the past. With the 9-7X, Saab will be able to take advantage of the continued growth in this segment.”
On top of that, the Saab 9-7X SUV represents outstanding value for money, especially when compared with the Volvo XC90. Not only has the 9-7X more headroom, legroom, towing capability and engine torque, it is also priced at over $8,000.00 less than a comparably equipped XC90 V8.
Saab Automobile AB and Saab Cars USA, Inc. are subsidiary companies of General Motors Corp. Saab Cars USA is the importer of Saab 9-2X, 9-3 and 9-5 automobiles for Saab Automobile AB, Sweden. For more information, please visit www.saabusa.com.
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22-02-05, 08:24 AM
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