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Old 27th June 2012
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Post New owners still struggling to secure rights to use Saab name

Filed under: China, Europe, Government/Legal, Japan, Plants/Manufacturing, Saab

Not to state the obvious, but if you're going to buy an automaker, it's probably advisable to secure rights to use the name.

That's what the new owners of Saab are trying to work out after buying the iconic Swedish automaker earlier this month, Automotive News reports.

National Electric Vehicle Sweden (NEVS), the Chinese-Japanese conglomerate, acquired the company's physical assets, including its factory in Trollhättan, but didn't get rights to use the Saab name and logo. Truckmaker Scania and defense company Saab AB maintain the name and logo rights, and will need to sign off on NEVS using it, according to the publication. The parties are in discussions.

Saab, which made its first cars in 1947, was acquired out of bankruptcy earlier this month. The new ownership group, led by ex-Volvo Trucks chief Karl-Erling Trogen, is planning on turning the company into an electric vehicle maker and will likely start with a battery-electric powered 9-3 in 2014.New owners still struggling to secure rights to use Saab name originally appeared on Autoblog on Wed, 27 Jun 2012 16:32:00 EST. Please see our terms for use of feeds.

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Old 28th June 2012
lexington01 lexington01 is offline
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Wait, where have I heard this before? A car manufacutrer is sold but the new owners only bought the factory. An aerospace company owns the rights to the name. Hmmmmmm.......
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Old 28th June 2012
TunnanXWD TunnanXWD is offline
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They went through similar issues with Rolls Royce and BMW too. The "world market" decides what sells. You could probably buy the rights to Kaiser or Edsel for real cheaps?

If you want some aviation association and performance how about Messerschmidt? Don't laugh too hard, Mitsubishi made the Zero didn't it.
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