Saab Ranks First Among European Carmakers in 2003 J.D. Power [Archive] - SaabCentral Forums

: Saab Ranks First Among European Carmakers in 2003 J.D. Power


Simon
30th July 2003, 05:08 PM
Beating all of its European competitors, and scoring well above the industry average, Saab scores its highest ever CSI ranking in 2003, a 17-point improvement over the previous study.

Norcross, GA – Saab improved its ranking to seventh overall in the 2003 JD Power Customer Service Index (CSI) with a rating of 892, up from eighth place in 2002 and tenth in 2001. The industry average improved from 843 to 851 and the luxury make average moved up from 871 to 880.

The 2003 J.D. Power CSI study focuses on experiences with the dealer service department during the first three years of vehicle ownership. The 2003 study includes 37 automotive brands, and is based upon the responses of nearly 106,000 new-vehicle owners and lessees.

Saab's score of 892 exceeded both the industry average and the luxury average and jumped 17 points over last year’s score of 875. Among the European automakers, Saab ranked first, ahead of BMW (10th overall at 873) and Mercedes-Benz and Volvo (a 3-way tie with Jaguar for 11th at 868). Audi placed 20th with a score of 852.

“This very strong showing by Saab is a credit to the whole team, including US Saab dealers, the Saab Cars USA team and the support we get from Saab Automobile AB in Sweden,” said Debra Kelly-Ennis, president of Saab Cars USA. “The higher overall J.D. Power CSI average clearly shows the industry bar is raised, and Saab is dedicated to meeting the challenge with world-class quality and constantly improving service to our customers.”

Saab Cars USA, based in Norcross, GA, is the importer and distributor of Swedish-built Saab 9-3 and 9-5 automobiles.